Past Experience

  • Spending over 60 hours on the slopes this winter with Dream Adaptive has been an incredibly rewarding experience. As a ski mentor, I’ve had the opportunity to work one-on-one with individuals with disabilities, helping them build confidence and independence through adaptive instruction. Every lesson is a new challenge—adjusting techniques, problem-solving on the fly, and celebrating each small victory. Whether it’s a first run down the mountain or a breakthrough in technique, I love creating an environment where everyone can experience the freedom and joy of skiing.

  • Over the past three years at Dutch Bros Coffee, I’ve held key roles including Content Marketing Manager, Learning and Development Program Manager, and Digital Project Manager. As Content Marketing Manager, I led the creation and execution of the content strategy, ensuring brand consistency across channels and driving organic traffic through SEO-optimized content and SEM strategy. I managed a team of creators and worked cross-functionally to align content with business goals, consistently optimizing performance through data analysis and KPI tracking.

    In my Learning and Development role, I launched successful programs to improve employee retention and leadership development, collaborating with leadership to implement training and enhance communication. As Digital Project Manager, I led initiatives to increase engagement on the Dutch Bros University app and managed cross-department projects, ensuring deadlines and budgets were met. My focus on data-driven strategies and team collaboration helped drive improvements in both employee engagement and digital performance.

  • At Numerica Credit Union, I served as a Marketing Specialist, leading cross-functional teams and driving the completion of key projects, including launching a white-label app to teach kids and families financial literacy. I oversaw the planning and execution of the content and promotional calendar from 2018 to 2021, developing KPIs to measure the success of campaigns and product launches. I also implemented a reporting system to track engagement and campaign performance, ensuring continuous optimization.

    In addition to my project management role, I developed and executed the credit union's SEO/SEM strategy, drove strategic programmatic ad buys, and managed email marketing campaigns through Marketo. My work also included creating advertising copy tailored to target specific consumer segments, further strengthening Numerica’s market position and promotional effectiveness. Throughout, I worked closely with stakeholders to monitor progress, manage resources, and ensure projects were completed on time and within budget.

  • At etailz (now Kaspien), I led the establishment and growth of the Amazon dropship department, growing revenue from $0 to over $4 million in the first year with 750,000 SKUs across 300+ partners. I identified and secured strategic partnerships, driving revenue for both the company and its partners, while leading contractual negotiations with Fortune 500 companies to form mutually beneficial deals. By collaborating with key stakeholders across sales, product development, and marketing, I helped strengthen relationships and foster growth across multiple channels.

    I spearheaded initiatives to engage top brands and attended industry trade shows like Outdoor Retailer and CES to secure partnerships with major companies, including Samsung, Thule, and DJI. I also developed and managed key metrics and dashboards, ensuring that all partnerships were aligned with business goals and delivered measurable results. Through a combination of strategic thinking and leadership, I played a pivotal role in accelerating the success of the dropship department and contributing to overall business growth.

Skills

  • I have extensive experience in developing and executing email marketing campaigns that drive engagement and results. From creating compelling copy and visually appealing designs to segmenting audiences and optimizing send times, I know how to craft messages that resonate. I am proficient with platforms like Marketo and Klaviyo, using data to analyze open rates, click-through rates, and conversions, ensuring that each campaign is optimized for success. I also focus on creating automated nurture campaigns that build relationships over time, ultimately increasing customer loyalty and retention.

  • My expertise in website design and optimization ensures that your site is not only visually appealing but also user-friendly and optimized for conversions. I have experience with platforms like Shopify and Squarespace, helping businesses build and maintain websites that are both functional and effective. Whether you're launching a new site or optimizing an existing one, I focus on improving the user experience (UX) through intuitive design, fast loading times, and mobile optimization. I also integrate SEO strategies and conduct UX testing to drive traffic, enhance engagement, and improve conversion rates across all devices.

  • I am passionate about creating content that drives traffic, engages audiences, and ultimately converts visitors into customers. With a strong foundation in content strategy, I develop content calendars that align with business objectives and customer needs. From SEO-optimized blogs and landing pages to social media content and video campaigns, I’ve worked across a variety of mediums and industries. I thrive in research, ensuring that every piece of content is relevant, timely, and compelling. I also focus on measurement and optimization, tracking the effectiveness of content campaigns and adjusting strategies to achieve better results.

  • I have a comprehensive understanding of digital marketing across a wide range of channels and platforms. From social media marketing and paid ads (PPC) to influencer partnerships and affiliate marketing, I create and execute digital strategies that build brand awareness, generate leads, and drive sales. I have experience with social media platforms like Instagram, Facebook, LinkedIn, and Tik Tok, using them to engage audiences, increase followers, and drive traffic to websites. I also utilize analytics tools to track performance, ensuring campaigns are optimized for success and delivering a measurable ROI. Whether it's managing ad spend or creating content strategies, I tailor each campaign to fit your unique business goals.

  • I am proficient in Adobe Photoshop, with the ability to navigate the software effectively to create visually appealing content. While not an expert, I am capable of designing emails, ad displays, and other marketing materials that require a polished and professional touch.

  • As a seasoned project manager, I excel in leading projects from inception to completion. I’m adept at setting clear goals, defining deliverables, and managing timelines. Whether leading a team of creatives or collaborating with cross-functional departments, I ensure that every stakeholder is aligned and that resources are effectively allocated. I use project management tools like Asana and Trello to track progress, identify potential risks, and resolve challenges quickly. My approach is focused on efficiency and results, ensuring that projects are completed on time, within scope, and to the highest standards.

  • With a strong focus on personal growth and team development, I am committed to leading by example and empowering others to reach their full potential. I’ve managed teams, coached individuals, and led cross-functional projects, always emphasizing open communication, collaboration, and accountability. I am passionate about developing leadership skills within others and have experience in designing leadership development programs and providing mentorship. Whether it's leading a marketing team, working with executives, or coaching university students, I approach leadership with a strategic mindset and a focus on creating a positive, productive work environment.

Education

  • Graduated with an MBA from Whitworth University, equipping myself with a deep understanding of business management, marketing strategies, and organizational behavior, preparing me to take on leadership roles and drive business success.

  • Completed an Executive Leadership certification at Whitworth University, gaining advanced skills in strategic leadership, organizational management, and decision-making to lead teams and organizations successfully.

  • Earned a Bachelor of Science in Marketing from Whitworth University, where I developed a strong foundation in market research, consumer behavior, advertising, and strategic marketing.

  • Completed an intensive digital marketing and e-commerce certification program through Google, gaining expertise in SEO, SEM, data analytics, and e-commerce strategies to drive business growth and digital sales.

  • Earned a certification in Organizational Design from Cornell University, focusing on how to structure organizations effectively to maximize performance, improve workflow, and enhance team collaboration.